Mobile-friendly websites turns Visitors into Customers

In this world of constant connectivity, consumers expect to find the information that they want, when they want it - especially when they’re on the go. We know that this applies to their web browsing experiences on mobile, so we took a deeper look at users’ expectations and reactions towards their site experiences on mobile. Most interestingly, 61% of people said that they’d quickly move onto another site if they didn’t find what they were looking for right away on a mobile site. The bottom line: Without a mobile-friendly site you’ll be driving users to your competition. In fact, 67% of users are more likely to buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing out in a big way.

Discover these and more findings from, What Users Want Most From Mobile Sites Today, a study from Google (conducted by Sterling Research and SmithGeiger, independent market research firms). The report surveyed 1,088 US adult smartphone Internet users in July 2012.  

The problem (and opportunity) is big...
While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices. This is both a big problem and a big opportunity for companies seeking to engage with mobile users.

Mobile-friendly sites turn users into customers
The fastest path to mobile customers is through a mobile-friendly site. If your site offers a great mobile experience, users are more likely to make a purchase.

• When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future
• 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service

Not having a mobile-friendly site helps your competitors  
A great mobile site experience is becoming increasingly important, and users will keep looking for a mobile-friendly site until they find one that works for them. That means your competitors will benefit if your site falls down on the job (and vice versa).

• 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site
• 79% of people who don’t like what they find on one site will go back and search for another site
• 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly

Non-mobile friendly sites can hurt a company’s reputation
It turns out that you can lose more than the sale with a bad mobile experience. A site that’s not designed for mobile can leave users feeling downright frustrated, and these negative reactions translate directly to the brands themselves.

• 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
• 36% said they felt like they’ve wasted their time by visiting those sites
• 52% of users said that a bad mobile experience made them less likely to engage with a company
• 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business

Takeaways
While the research confirms what we already suspected -- that mobile users actively seek out and prefer to engage with mobile-friendly sites -- it’s a sobering reminder of just how quickly and deeply users attitudes about companies can be shaped by mobile site experiences. Having a great mobile site is no longer just about making a few more sales. It’s become a critical component of building strong brands, nurturing lasting customer relationships, and making mobile work for you.

Search Engine Optimization

Search Engine Optimization is the process of getting traffic from the "organic", "free" or "natural" search results of the search engines. In other words it is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

The three main search engines in the world : Google, Yahoo and Bing have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Search Engine Optimization isn't just about building search-engine friendly websites. It's about making your site better for people too.There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.


Why Does I Need SEO For My Site?

Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

Responsive Websites Design

First thing i ask you that, in which device are you reading this blog post? Is it responsive to your device screen?

If yes, then you may understand what means to be a responsive design. A website or any web content that fits to any device screen is called responsive designed layout.

Today, most of the people use smartphones or tablets for visiting sites or making online purchases. In today's market is not surprising that research of current market shows that the mobile internet usage is grown by 2015 with a massive increase of 16% from 2010. It means perhaps the mobile internet users are more than desktop internet users these days.

This means that, if you want to connect with people via internet, if you want to market your product or services on internet, if you want to offer something interesting to people to increase your revenue via web, then you should do some certain things to reach them, Responsive Design is the first step for that.

What is Responsive Web Design?

Responsive Web Design  is an process of implementing techniques of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile and smart phones and tablets).

The important things that the designer should take care while creating a responsive web design are logo, site navigation menu elements, screen designs, content, optimized images, videos and other UI elements. These all elements should re-adjust themselves according to different type of devices. So, you should be aware of all this elements while creating a web design for you or your company.


Benefits of Responsive Web Design :

Hopefully, you may understand that what is a responsive design and what elements should be taken care of while creating a one for you.

• Future proofing. Responsive sites work well across the multitude of existing devices on the market. It’s a safe bet it will for considerable time to come.
• Better, faster, smarter user experience. Optimizing your site no matter what the user chooses to view it on makes their life easier. Happier customers means a happier business.
• Cost Effective. Responsive sites take a little longer to put together, but they survive longer and the unified approach means management, support and upgrades only need be applied to one place. That saves time and money.
  
  

  

  
  
• SEO optimised. Managing SEO for separate mobile and desktop sites is hard and doesn’t produce great results. Google actually recommends a responsive approach to combat these problems and a consolidated view of your results means more focus. We Can help you to make optimized site.
• Improve conversion rates. An optimized and consistent site, no matter what platform it’s viewed on, provides a better experience for the user which is more likely to lead to them engaging with you than going elsewhere.
  
  
  

 Do You Need A Responsive Web Design ?

 If you don't know how to create a responsive web design, and if you want to grow your business, then do not worry, we will help you by creating a best web design for you.

If you like this post, then like, share and comment it to reach it to the most people and can help as many as needed. If you have any questions or queries, do not hesitate to ask.