Saturday 20 December 2014

Search Engine Optimization

Search Engine Optimization is the process of getting traffic from the "organic", "free" or "natural" search results of the search engines. In other words it is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.


The three main search engines in the world : Google, Yahoo and Bing have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Search Engine Optimization isn't just about building search-engine friendly websites. It's about making your site better for people too.There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.


Why Does I Need SEO For My Site?

Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.


Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

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